Santo Domingo, Dominican Republic.-<\/strong> El Instituto Nacional de Protecci\u00f3n de los Derechos del Consumidor (Pro Consumidor) y la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC), formalizaron el \u201cPacto por una Publicidad Responsable\u201d.<\/p>\nLos firmantes Anina Del Castillo, titular de Pro Consumidor y Eduardo Valc\u00e1rcel, presidente de ADECC, tras la r\u00fabrica indicaron que la colaboraci\u00f3n de estas dos entidades, es esencial para lograr procesos de concienciaci\u00f3n y sensibilizaci\u00f3n en temas de protecci\u00f3n al consumidor en materia publicitaria.<\/p>\n
Del Castillo, dijo que este pacto fortalece los derechos de los consumidores para que sean cada vez m\u00e1s respetados y ratific\u00f3 que la informaci\u00f3n y la publicidad juegan un papel importante en el consumo nacional e internacional, por lo que Pro Consumidor, le compete vigilar y cuidar que se respeten los preceptos dados por la Ley General de Protecci\u00f3n de los Derechos del Consumidor o Usuario No. 358-05, que establece a la Publicidad.<\/p>\n
\u201cLa entidad siempre ha buscado fortalecer las acciones a favor de una publicidad responsable, evitando la\u00a0 publicidad que induzca al enga\u00f1o; por lo que a trav\u00e9s de la materializaci\u00f3n de las acciones contempladas en el pacto se va a respetar el principio de la informaci\u00f3n, veracidad, oportunidad, la justa competencia y las buenas pr\u00e1cticas comerciales en materia publicitaria\u201d, manifest\u00f3 la ejecutiva.<\/p>\n
De su lado, Valc\u00e1rcel expres\u00f3 que concretizar esta firma, constituye un momento hist\u00f3rico para la actividad publicitaria y el mercado dominicano, el cual eleva a otro nivel la publicidad que se realiza en la Rep\u00fablica Dominicana.<\/p>\n
Agradeci\u00f3 y valor\u00f3 esta iniciativa que propuls\u00f3 Pro Consumidor, para que las agencias publicitarias se autorregulen, se sigan fortaleciendo y brindando una propuesta de promoci\u00f3n, marketing y comunicaci\u00f3n con transparencia y evitando la malas practica en beneficio de los consumidores.<\/p>\n
Mediante este pacto, las instituciones firmantes, impulsaran la autorregulaci\u00f3n publicitaria, la cual plasma el cumplimiento de determinados principios y normas, para que existan unas garant\u00edas de confianza y credibilidad en la publicidad, y que se realice de forma veraz, legal, honesta y leal, todo en beneficio de los consumidores y del mercado, en general.<\/p>\n
Con esta uni\u00f3n se deja por sentado, una serie de actividades realizadas a inicios y durante el mes de junio del a\u00f1o 2019, con las agencias de publicidad, para que las mismas conocieran que la publicidad no es solo crear estrategias de marketing, sino generar necesidades y deseos en la toma de decisiones de los consumidores.<\/p>\n
Se recuerda, que la entidad ha realizado mesas de trabajo con empresas p\u00fablico-privadas, influencers, due\u00f1os de grandes cadenas de establecimientos comerciales y otros actores de la sociedad, con el fin de trabajar en la b\u00fasqueda de estrategias para el intercambio de informaci\u00f3n veraz, comprobable y que no induzca al error o confusi\u00f3n en materia t\u00e9cnica y de publicidad.<\/p>\n
Sobre ADECC<\/strong><\/p>\nLa Asociaci\u00f3n de Agencias de Comunicaci\u00f3n Comercial (ADECC), es un grupo de empresas que aglutina l\u00edderes de comunicaci\u00f3n comprometidos con la creaci\u00f3n de contenido creativo y estrat\u00e9gico para impulsar el desarrollo de la industria de la comunicaci\u00f3n comercial en el pa\u00eds.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Santo Domingo, Rep\u00fablica Dominicana.- El Instituto Nacional de Protecci\u00f3n de los Derechos del Consumidor (Pro Consumidor) y la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC), formalizaron el \u201cPacto por una Publicidad Responsable\u201d. Los firmantes Anina Del Castillo, titular de Pro Consumidor y Eduardo Valc\u00e1rcel, presidente de ADECC, tras la r\u00fabrica indicaron que la […]<\/p>\n","protected":false},"author":203,"featured_media":11765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"\n
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