{"id":12983,"date":"2020-10-15T01:19:56","date_gmt":"2020-10-15T05:19:56","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=12983"},"modified":"2020-10-15T01:19:56","modified_gmt":"2020-10-15T05:19:56","slug":"periodismo-y-relaciones-publicas-se-estan-transformando","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2020\/10\/15\/periodismo-y-relaciones-publicas-se-estan-transformando\/","title":{"rendered":"Periodismo y Relaciones P\u00fablicas se est\u00e1n transformando"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic.-<\/strong> Los directores de medios Miguel Franjul, Fausto Rosario y Jairon Severino conversaron sobre los desaf\u00edos enfrentados por los medios locales desde la pandemia y c\u00f3mo estos impactan la din\u00e1mica de igual manera para la comunicaci\u00f3n de marcas.<\/p>\n<p><strong><span class=\"dropcap dropcap2\">L<\/span><\/strong>o hicieron en un encuentro organizado por la agencia de comunicaci\u00f3n Clipping, cuya directora,\u00a0Bethania Ortega, fungi\u00f3 como moderadora.<\/p>\n<p>Durante sus exposiciones, los tres experimentados periodistas coincidieron en que la pandemia aceler\u00f3 el proceso de digitalizaci\u00f3n de los peri\u00f3dicos, refiere una nota enviada a Con Sentido Social.<\/p>\n<blockquote><p>\u00abLo que hemos visto en esta pandemia es el desinter\u00e9s en el periodismo tradicional a trav\u00e9s de peri\u00f3dicos impresos, y un aumento de inter\u00e9s por la comunicaci\u00f3n debido a que la gente est\u00e1 obligada a estar informada pero por las v\u00edas digitales\u00bb.<\/p><\/blockquote>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_sm td_outlined_btn\">Fausto Rosario,<br \/>\nDirector de Acento<\/span><\/p>\n<p><span class=\"dropcap dropcap2\"><strong>E<\/strong><\/span>sta preferencia por lo digital qued\u00f3 en evidencia en el considerable aumento del tr\u00e1fico en visitas de sus respectivos medios.<\/p>\n<blockquote class=\"td_pull_quote td_pull_left\"><p>\u00abNuestro portal aument\u00f3 en un 35% el flujo de visitas, una cifra especialmente significativa trat\u00e1ndose de un medio especializado, indic\u00f3 Severino, director del peri\u00f3dico El Dinero.<\/p><\/blockquote>\n<p>El Dinero es uno de los medios que tras la pandemia dio el paso al formato 100% digital. Previamente contaba con una versi\u00f3n impresa que se distribu\u00eda cada jueves.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong>S<\/strong><\/span>everino confiesa que este cambio lo contemplaron dentro de su proyecci\u00f3n inicial para realizar a los 10 a\u00f1os del proyecto, pero se adelant\u00f3 5 a\u00f1os antes del tiempo estipulado, con muy buenos resultados, asegura.<\/p>\n<blockquote><p>LA CRISIS DE LA PANDEMIA ADEM\u00c1S REAFIRM\u00d3 LA NUEVA DIRECCI\u00d3N Y ENFOQUE DE LOS PERI\u00d3DICOS.<\/p><\/blockquote>\n<p>\u00abEstamos decididos a no dar noticias en el impreso, no vamos a competir ni en velocidad ni en espontaneidad con lo digital sino que vamos a hacer un trabajo m\u00e1s de fondo, manifest\u00f3 Franjul, director del peri\u00f3dico List\u00edn Diario.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong>C<\/strong><\/span>omo medio de circulaci\u00f3n impreso diaria, el List\u00edn Diario estableci\u00f3 que no estar\u00e1n concentr\u00e1ndose exclusivamente en la versi\u00f3n digital, sino que tanto el impreso como el digital ser\u00e1n de igual prioridad aunque s\u00ed con abordajes diferenciados.<\/p>\n<blockquote><p><strong>\u00abEn nuestro caso el trabajo no se bifurca, sino que se ve una visi\u00f3n integral, agreg\u00f3.<\/strong><\/p><\/blockquote>\n<p>Sobre el futuro del manejo de contenidos para marcas en medios, Rosario indic\u00f3 que actualmente Acento se encuentra prepar\u00e1ndose y trabajando en el formato de &#8216;branded content&#8217;, el cual, conforme a sus palabras, tiene de 10 a 15 variantes. Un esquema que recomienda aplicar de igual manera al resto de medios escritos.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>\u00abLas agencias y las marcas deben enterarse de que hay nuevas formas de hacer negocios y nuevas formas de generar ingresos para los medios de comunicaci\u00f3n.\u00a0 Ya las Relaciones P\u00fablicas deben cambiar, y est\u00e1n cambiando\u00bb, concluy\u00f3.<\/p><\/blockquote>\n<p>Estas declaraciones fueron ofrecidas en el Foro de Comunicaci\u00f3n convocado por la agencia de comunicaci\u00f3n Clipping, en el que participaron directores, gerentes y encargados de prensa de departamentos de comunicaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana.- Los directores de medios Miguel Franjul, Fausto Rosario y Jairon Severino conversaron sobre los desaf\u00edos enfrentados por los medios locales desde la pandemia y c\u00f3mo estos impactan la din\u00e1mica de igual manera para la comunicaci\u00f3n de marcas. Lo hicieron en un encuentro organizado por la agencia de comunicaci\u00f3n Clipping, cuya directora,\u00a0Bethania [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-placeres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Periodismo y Relaciones P\u00fablicas se est\u00e1n transformando - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2020\/10\/15\/periodismo-y-relaciones-publicas-se-estan-transformando\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Periodismo y Relaciones P\u00fablicas se est\u00e1n transformando - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.- Los directores de medios Miguel Franjul, Fausto Rosario y Jairon Severino conversaron sobre los desaf\u00edos enfrentados por los medios locales desde la pandemia y c\u00f3mo estos impactan la din\u00e1mica de igual manera para la comunicaci\u00f3n de marcas. 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