{"id":18238,"date":"2021-12-01T00:37:20","date_gmt":"2021-12-01T04:37:20","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=18238"},"modified":"2021-12-01T00:57:28","modified_gmt":"2021-12-01T04:57:28","slug":"pymes-deben-innovar-planificar-y-conocer-su-audiencia","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2021\/12\/01\/pymes-deben-innovar-planificar-y-conocer-su-audiencia\/","title":{"rendered":"Pymes deben innovar, planificar y conocer su audiencia"},"content":{"rendered":"

Santo Domingo, Dominican Republic.-<\/strong> Encontrar un nicho, la digitalizaci\u00f3n, la comunicaci\u00f3n digital, mantener la calma en mercados potencialmente inestables y la capacitaci\u00f3n son los cinco principales desaf\u00edos que enfrentan las peque\u00f1as empresas en estos tiempos de pandemia.<\/p>\n

El impacto de las plataformas digitales ha provocado cambios en los h\u00e1bitos de consumo, de tal forma que una Pyme debe utilizar las herramientas digitales para incrementar sus ventas.<\/p><\/blockquote>\n

E<\/span><\/strong><\/span>dgar Arg\u00fcello, especialista en marketing digital, habl\u00f3 al respecto en la conferencia Redes, Emprendimiento y Familia que imparti\u00f3 para la fundaci\u00f3n Gesti\u00f3n Integral de Salud y Educaci\u00f3n de la Familia (Gisef) con motivo del Mes de la Familia.<\/p>\n

Cit\u00f3 entre los problemas m\u00e1s comunes de estas empresas el escaso o inexistente presupuesto para publicidad, lo que les impide dar visibilidad a sus marcas.<\/p>\n

\"\"Cada vez m\u00e1s las redes limitan la visibilidad de las p\u00e1ginas para obligar a las marcas a pagar publicidad\u2026 hay que planificar el presupuesto y crear un Plan B, para controlar la informaci\u00f3n, como utilizar los correos.<\/p><\/blockquote>\n

Edgar Arg\u00fcello<\/span><\/p>\n

Coment\u00f3 que otro de los errores que cometen los emprendedores es no tener objetivos claros, al igual que estrategias. Propone que las Pymes deben marcarse metas, de ventas, seguidores, y crear un plan que los ayude a lograrlas.<\/p>\n

\n
\n

Asimismo indic\u00f3 que es muy com\u00fan que se quiera llegar a todo el p\u00fablico, sin embargo, lo recomendable y realmente efectivo es segmentarlo.<\/p>\n

\n<\/blockquote>\n

\u201c"AND<\/span>rror n\u00famero tres:<\/span><\/strong> no segmentar correctamente las audiencias y que queden muy amplias. Por ejemplo, el otro d\u00eda estaba en una asesor\u00eda y me dijeron que el cliente quer\u00eda llegarle a todo el mundo. No, a todo el mundo no. No se puede llegar a todo el mundo\u2026 Tenemos que saber perfectamente cu\u00e1l es el mercado que nos va a comprar\u201d, manifest\u00f3.\"\"<\/p>\n

Edgar Arg\u00fcello sugiri\u00f3 que las Pymes crear una estrategia de contenido, con un calendario que indique y programe lo que se ha de publicar cada d\u00eda o las veces que decidan hacerlo.<\/p>\n

Otro fallo com\u00fan en los emprendedores, de acuerdo al experto, es no medir los esfuerzos. Cuantificar, saber las estad\u00edsticas que manejan las redes de las Pymes, para conocer c\u00f3mo est\u00e1 creciendo la marca, es lo recomendable.<\/span><\/strong><\/p><\/blockquote>\n

Arg\u00fcello dijo adem\u00e1s que las Pymes familiares deben salir de la zona de confort e implementar cambios, aunque lo que est\u00e9n haciendo hasta el momento est\u00e9 funcionando, a fin de buscar y crear nuevas oportunidades para los productos y la empresa.\"\"<\/p>\n

Como detalles finales, el conferencista apunt\u00f3 que las Pymes, en las redes sociales, deben tener consistencia, compartir y socializar con los clientes, suministrarles cosas valiosas a la audiencia, conocerlos, involucrarlos con la marca y ser eficientes con lo que se publica.<\/p>\n

L<\/span>a conferencia Redes, Emprendimiento y Familia, fue realizada a trav\u00e9s de la plataforma Zoom.<\/p><\/blockquote>\n

Anualmente, la fundaci\u00f3n Gesti\u00f3n Integral de Salud y Educaci\u00f3n de la Familia (GISEF), realiza su emblem\u00e1tica conferencia por el Mes de la Familia, siendo esta su sexta versi\u00f3n.<\/p>\n

Gisef<\/strong><\/span><\/p>\n

F<\/span><\/strong><\/span>undada en 2005 e incorporada en 2006, GISEF es una instituci\u00f3n no gubernamental, sin fines de lucro, cuyo objetivo principal es elevar las condiciones de vida de la familia dominicana a trav\u00e9s de proyectos integrales en las \u00e1reas de salud y educaci\u00f3n; medio ambiente, generaci\u00f3n de ingresos, acceso a las tecnolog\u00edas de informaci\u00f3n y recreaci\u00f3n, dirigidos a familias vulnerables para propiciar oportunidades de desarrollo de forma m\u00e1s justa y equitativa.<\/p>","protected":false},"excerpt":{"rendered":"

Santo Domingo, Rep\u00fablica Dominicana.- Encontrar un nicho, la digitalizaci\u00f3n, la comunicaci\u00f3n digital, mantener la calma en mercados potencialmente inestables y la capacitaci\u00f3n son los cinco principales desaf\u00edos que enfrentan las peque\u00f1as empresas en estos tiempos de pandemia. El impacto de las plataformas digitales ha provocado cambios en los h\u00e1bitos de consumo, de tal forma que […]<\/p>\n","protected":false},"author":2,"featured_media":18242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"\nPymes deben innovar, planificar y conocer su audiencia - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consentidosocial.com\/en\/2021\/12\/01\/pymes-deben-innovar-planificar-y-conocer-su-audiencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pymes deben innovar, planificar y conocer su audiencia - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.- Encontrar un nicho, la digitalizaci\u00f3n, la comunicaci\u00f3n digital, mantener la calma en mercados potencialmente inestables y la capacitaci\u00f3n son los cinco principales desaf\u00edos que enfrentan las peque\u00f1as empresas en estos tiempos de pandemia. 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