{"id":20607,"date":"2022-09-04T02:14:34","date_gmt":"2022-09-04T06:14:34","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=20607"},"modified":"2022-09-04T02:15:29","modified_gmt":"2022-09-04T06:15:29","slug":"diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2022\/09\/04\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\/","title":{"rendered":"Dise\u00f1o contempor\u00e1neo y audaz en la nueva botella Chivas 12"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic<\/strong>.-\u00a0 Con un dise\u00f1o contempor\u00e1neo y audaz fue presentada la nueva botella del whisky Chivas Regal 12 a\u00f1os.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #993300;\">A<\/span><\/strong><\/span>l hacer la presentaci\u00f3n los ejecutivos de la empresa Pernod Ricard Dominicana, S.A, afirmaron que el nuevo Chivas 12 busca captar la atenci\u00f3n de una nueva generaci\u00f3n amantes del whisky escoc\u00e9s.<\/p>\n<blockquote><p>\u201cLa empresa ha presentado una nueva apariencia fresca para su blend insignia: el mayor redise\u00f1o en los 112 a\u00f1os de historia de Chivas Regal\u201d, se\u00f1al\u00f3 Seribell De Los Santos, gerente de Marca.<\/p><\/blockquote>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\">La botella<\/span><\/p>\n<p>La nueva imagen presentada a nivel mundial ve el redise\u00f1o de la ic\u00f3nica botella de Chivas 12 reformada y alargada para sobresalir m\u00e1s alta y orgullosa, al mismo tiempo que conserva sus reconocibles hombros redondeados.<\/p>\n<blockquote class=\"td_quote td_quote_right\"><p>Un escudo redise\u00f1ado ilumina el coraz\u00f3n palpitante de Chivas: el &#8216;luckenbooth&#8217;, un s\u00edmbolo que encarna los valores de la marca de generosidad, ambici\u00f3n, y \u00e9xito.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #993300;\">L<\/span><\/strong><\/span>a caja exterior se ha renovado por completo con un tono burdeos vibrante que reemplaza los tonos plateados y dorados como esquema de color principal. El empaque conserva los detalles y el acabado de texturas que adoran los fan\u00e1ticos de Chivas en todo el mundo.<\/p>\n<p>El objetivo de la empresa es traer \u201cBuenos momentos desde buenos lugares\u201d en todo lo que hace, por lo que el proyecto de redise\u00f1o se concibi\u00f3 en base a la Hoja de Ruta de Sostenibilidad &amp; Responsabilidad al 2030 de Pernod Ricard, alineada a los Objetivos de Desarrollo Sostenible de las Naciones Unidas.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>Dentro de esta hoja de ruta se establece el objetivo para el a\u00f1o 2025 de la empresa matriz Chivas Brothers de incorporar envases 100% reciclables, reutilizables, y de base biodegradables. Asimismo, la nueva botella es m\u00e1s liviana y ahorra m\u00e1s de 1000 toneladas de vidrio al a\u00f1o.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #993300;\">\u201c&quot;AND<\/span><\/strong><\/span>stamos orgullosos de ofrecer un redise\u00f1o que habla el idioma de una nueva generaci\u00f3n fresca de bebedores de Chivas mientras atrae a entusiastas y conocedores. Las redes sociales han introducido una audiencia nueva y m\u00e1s amplia a la maravilla del whisky: consumidores &#8216;flexibles&#8217; con un esp\u00edritu de prisa que buscan marcas de lujo con las que alinearse\u00bb, coment\u00f3 Nick Blacknell, director de marketing global de Chivas.<\/p>\n<p>Pernod Ricard Dominicana promueve la creaci\u00f3n de experiencias aut\u00e9nticas en donde los consumidores puedan compartir y disfrutar de las marcas que distribuye, sin excesos, bajo una pol\u00edtica de consumo responsable.<strong>\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana.-\u00a0 Con un dise\u00f1o contempor\u00e1neo y audaz fue presentada la nueva botella del whisky Chivas Regal 12 a\u00f1os. Al hacer la presentaci\u00f3n los ejecutivos de la empresa Pernod Ricard Dominicana, S.A, afirmaron que el nuevo Chivas 12 busca captar la atenci\u00f3n de una nueva generaci\u00f3n amantes del whisky escoc\u00e9s. \u201cLa empresa ha [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":20608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-20607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1o contempor\u00e1neo y audaz en la nueva botella Chivas 12 - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2022\/09\/04\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o contempor\u00e1neo y audaz en la nueva botella Chivas 12 - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.-\u00a0 Con un dise\u00f1o contempor\u00e1neo y audaz fue presentada la nueva botella del whisky Chivas Regal 12 a\u00f1os. Al hacer la presentaci\u00f3n los ejecutivos de la empresa Pernod Ricard Dominicana, S.A, afirmaron que el nuevo Chivas 12 busca captar la atenci\u00f3n de una nueva generaci\u00f3n amantes del whisky escoc\u00e9s. \u201cLa empresa ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consentidosocial.com\/en\/2022\/09\/04\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\/\" \/>\n<meta property=\"og:site_name\" content=\"Con Sentido Social\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-04T06:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-04T06:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/2022\/09\/Nueva-Botella-Whisky-Chivas-12-anos-Rediseno-Contemporaneo-y-Audaz-e1662272057636.png\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Consentidosocial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Consentidosocial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Consentidosocial\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/#\\\/schema\\\/person\\\/63a427dba4c2ae7cf5b2e432b1f7b797\"},\"headline\":\"Dise\u00f1o contempor\u00e1neo y audaz en la nueva botella Chivas 12\",\"datePublished\":\"2022-09-04T06:14:34+00:00\",\"dateModified\":\"2022-09-04T06:15:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/\"},\"wordCount\":426,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/consentidosocial.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Nueva-Botella-Whisky-Chivas-12-anos-Rediseno-Contemporaneo-y-Audaz-e1662272057636.png\",\"articleSection\":[\"C\u00f3ctel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/\",\"url\":\"https:\\\/\\\/consentidosocial.com\\\/2022\\\/09\\\/04\\\/diseno-contemporaneo-y-audaz-en-la-nueva-botella-chivas-12\\\/\",\"name\":\"Dise\u00f1o contempor\u00e1neo y audaz en la nueva botella Chivas 12 - 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