{"id":21386,"date":"2022-10-31T11:32:46","date_gmt":"2022-10-31T15:32:46","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=21386"},"modified":"2022-11-07T11:36:03","modified_gmt":"2022-11-07T15:36:03","slug":"economia-naranja-una-realidad-infinita","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2022\/10\/31\/economia-naranja-una-realidad-infinita\/","title":{"rendered":"Econom\u00eda Naranja: una realidad infinita"},"content":{"rendered":"

Santo Domingo, Dominican Republic<\/strong>.- Para que la econom\u00eda naranja sea una realidad, se hace necesario establecer una plataforma capaz de articular la cultura con el emprendimiento y la creatividad, generando una cadena de valor sostenible.<\/p>\n

\n
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Esta plataforma tambi\u00e9n debe permitir incorporar actividades no culturales tradicionales como la arquitectura, la moda, e incluso componentes urbanos de las ciudades, plante\u00f3 Felipe Buitrago, ex ministro de Cultura de Colombia, al dictar la conferencia magistral \u00abEconom\u00eda naranja: una realidad infinita\u00bb.<\/p>\n

\n<\/blockquote>\n

Felipe Buitrago hizo una analog\u00eda con la industria petrolera, en la que el talento representa el petr\u00f3leo en la industria cultural y el cual debe ser sometido a un proceso similar de exploraci\u00f3n o descubrimiento, explotaci\u00f3n y promoci\u00f3n y colocaci\u00f3n en el mercado.<\/p><\/blockquote>\n

\u201c"AND<\/span><\/strong><\/span>l gran reto es detectar talentos, formarlos, capacitarlos, acercarlos a nuestra cultura, a nuestros or\u00edgenes y proporcionarles los recursos que necesitan para producir.\u00a0 Tenemos el talento, pero debemos ponerles las herramientas y crear la infraestructura para que salgan del fondo\u201d,<\/p>\n

El especialista, co creador del t\u00e9rmino econom\u00eda naranja y quien se desempe\u00f1\u00f3 como viceministro de Creatividad y Econom\u00eda Naranja del Ministerio de Cultura de Colombia y consejero presidencial para Asuntos Econ\u00f3micos y Estrat\u00e9gicos de esa naci\u00f3n suramericana, sostiene adem\u00e1s que el talento y la cultura no se destacar\u00edan sin su articulaci\u00f3n con plataformas de emprendimiento.<\/p>\n

\"\"<\/p>\n

\u201cP<\/span><\/strong><\/span>ara esto es necesario el desarrollo de pol\u00edticas de emprendimiento que puedan contar con el Estado, la sociedad y crear mecanismos de apoyo.\u00a0 En definitiva, tener un entorno adecuado para emprender, herramientas para producir y crear y mecanismos de protecci\u00f3n\u00bb.<\/p>\n

Buitrago, conferencista invitado del II Foro Caribe Naranja organizado por las agencias Switch | Havas y SIP Group, entiende que ser sostenible es que la interacci\u00f3n cultural sea respetuosa.<\/p><\/blockquote>\n

A<\/span><\/strong><\/span>l hablar de la cultura y su vinculaci\u00f3n a la tecnolog\u00eda, resalt\u00f3 la resistencia en parte del sector a adaptarse a la realidad y entender que el internet, por ejemplo, no es un asunto pasajero.<\/p>\n

Esto pareciera un chiste, pero cr\u00e9anme que esto todav\u00eda es objeto de conversaci\u00f3n en juntas de empresas serias, empresas creativas, canales de televisi\u00f3n, medios de comunicaci\u00f3n, editoriales. Dentro del sector mismo de la cultura algunas personas se resisten a entender el profundo impacto de las tecnolog\u00edas digitales en la manera en que se hace, se comparte, se expresa y se vive la cultura.<\/p><\/blockquote>\n

Aclar\u00f3 que se trata de un proceso de reinterpretaci\u00f3n de la cultura, no de sustituir lo an\u00e1logo por la digital.<\/p>","protected":false},"excerpt":{"rendered":"

Santo Domingo, Rep\u00fablica Dominicana.- Para que la econom\u00eda naranja sea una realidad, se hace necesario establecer una plataforma capaz de articular la cultura con el emprendimiento y la creatividad, generando una cadena de valor sostenible. Esta plataforma tambi\u00e9n debe permitir incorporar actividades no culturales tradicionales como la arquitectura, la moda, e incluso componentes urbanos de […]<\/p>\n","protected":false},"author":2,"featured_media":21366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-21386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-placeres"],"yoast_head":"\nEconom\u00eda Naranja: una realidad infinita - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2022\/10\/31\/economia-naranja-una-realidad-infinita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Econom\u00eda Naranja: una realidad infinita - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.- Para que la econom\u00eda naranja sea una realidad, se hace necesario establecer una plataforma capaz de articular la cultura con el emprendimiento y la creatividad, generando una cadena de valor sostenible. 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