{"id":27967,"date":"2023-11-30T01:32:23","date_gmt":"2023-11-30T05:32:23","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=27967"},"modified":"2023-11-30T01:32:23","modified_gmt":"2023-11-30T05:32:23","slug":"popular-gana-oro-en-premios-amec","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2023\/11\/30\/popular-gana-oro-en-premios-amec\/","title":{"rendered":"Popular gana oro en premios AMEC"},"content":{"rendered":"<p><strong>Londres, Reino Unido.\u2013<\/strong> El Banco Popular Dominicano gan\u00f3 el premio oro en la regi\u00f3n de Am\u00e9rica Latina de AMEC (Asociaci\u00f3n Internacional para la Medici\u00f3n y Evaluaci\u00f3n de la Comunicaci\u00f3n), en la categor\u00eda de mejor planificaci\u00f3n interna, investigaci\u00f3n y evaluaci\u00f3n de la estrategia de comunicaci\u00f3n de su programa de becas Excelencia Popular.<\/p>\n<blockquote class=\"td_quote td_quote_right\"><p>AMEC, la organizaci\u00f3n profesional de inteligencia de medios m\u00e1s grande del mundo, reconoce anualmente las mejores pr\u00e1cticas en las comunicaciones corporativas, su medici\u00f3n y capacidad de incidir en los objetivos de proyectos institucionales.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #0000ff;\">E<\/span><\/strong><\/span>n esta ocasi\u00f3n, premi\u00f3 la estrategia comunicacional dise\u00f1ada por el equipo del Banco Popular para la convocatoria de becas de Excelencia Popular, que logr\u00f3 sobrepasar en 62% su objetivo inicial de 500 aplicaciones de estudiantes interesados en una beca, obteniendo finalmente 800 solicitudes.<\/p>\n<blockquote>\n<hr \/>\n<p>La ejecuci\u00f3n del plan de comunicaci\u00f3n integrada para superar dichos objetivos combin\u00f3 acciones en medios tradicionales y digitales: entre otros, el servicio de informaci\u00f3n a medios de comunicaci\u00f3n, un comercial institucional de televisi\u00f3n, el despliegue en redes sociales y en el portal web del banco, env\u00edos masivos de correos electr\u00f3nicos a distintos p\u00fablicos de inter\u00e9s y la colaboraci\u00f3n de las instituciones acad\u00e9micas para amplificar el mensaje como embajadores del proyecto.<\/p>\n<hr \/>\n<\/blockquote>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\"><strong>Valoraci\u00f3n del galard\u00f3n<\/strong><\/span><\/p>\n<figure id=\"attachment_27969\" aria-describedby=\"caption-attachment-27969\" style=\"width: 893px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27969\" src=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/2023\/11\/BPD_002.jpeg\" alt=\"\" width=\"893\" height=\"741\" srcset=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/2023\/11\/BPD_002.jpeg 893w, https:\/\/consentidosocial.com\/wp-content\/uploads\/2023\/11\/BPD_002-300x249.jpeg 300w, https:\/\/consentidosocial.com\/wp-content\/uploads\/2023\/11\/BPD_002-768x637.jpeg 768w, https:\/\/consentidosocial.com\/wp-content\/uploads\/2023\/11\/BPD_002-696x578.jpeg 696w, https:\/\/consentidosocial.com\/wp-content\/uploads\/2023\/11\/BPD_002-506x420.jpeg 506w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><figcaption id=\"caption-attachment-27969\" class=\"wp-caption-text\">El Popular gan\u00f3 el premio oro en la regi\u00f3n de Am\u00e9rica Latina de AMEC.<\/figcaption><\/figure>\n<p><span style=\"color: #333300;\">L<\/span>os ganadores se dieron a conocer durante una prestigiosa ceremonia celebrada en Church House, Westminster, Londres. El premio oro del Popular lo recogi\u00f3 Andrea Cordero, en representaci\u00f3n de la organizaci\u00f3n financiera.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #0000ff;\">C<\/span><\/strong><\/span>hristopher Paniagua, presidente ejecutivo del Popular, valor\u00f3 este galard\u00f3n internacional, que reconoce \u201cel trabajo y la dedicaci\u00f3n de nuestro equipo en el desarrollo y ejecuci\u00f3n de una estrategia de comunicaci\u00f3n efectiva, en favor de una iniciativa de alto impacto para el desarrollo de la juventud, que adem\u00e1s fortalece la reputaci\u00f3n de nuestra organizaci\u00f3n financiera\u201d.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>En tanto, el se\u00f1or Jos\u00e9 M\u00e1rmol, vicepresidente ejecutivo de Comunicaciones Corporativas, Reputaci\u00f3n y Banca Responsable del Grupo Popular, se congratul\u00f3 por la distinci\u00f3n y se\u00f1al\u00f3 que \u201cla medici\u00f3n es la piedra angular de una comunicaci\u00f3n eficaz para tomar decisiones informadas, especialmente, en una \u00e9poca de sobreabundancia informativa y reducid\u00edsima capacidad de atenci\u00f3n por parte de las audiencias, por lo que el premio a la efectividad de nuestras comunicaciones refleja nuestra voluntad para impulsar la excelencia en este campo y nos anima a seguir superando los l\u00edmites\u201d.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #0000ff;\">L<\/span><\/strong><\/span>os premios AMEC a la Comunicaci\u00f3n Efectiva son organizados por esta asociaci\u00f3n internacional, presente en 86 pa\u00edses, que celebra sus 25 a\u00f1os de ejercicio para la mejora de la medici\u00f3n de las acciones de las comunicaciones corporativas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Londres, Reino Unido.\u2013 El Banco Popular Dominicano gan\u00f3 el premio oro en la regi\u00f3n de Am\u00e9rica Latina de AMEC (Asociaci\u00f3n Internacional para la Medici\u00f3n y Evaluaci\u00f3n de la Comunicaci\u00f3n), en la categor\u00eda de mejor planificaci\u00f3n interna, investigaci\u00f3n y evaluaci\u00f3n de la estrategia de comunicaci\u00f3n de su programa de becas Excelencia Popular. AMEC, la organizaci\u00f3n profesional [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":27968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-27967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popular gana oro en premios AMEC - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2023\/11\/30\/popular-gana-oro-en-premios-amec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popular gana oro en premios AMEC - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Londres, Reino Unido.\u2013 El Banco Popular Dominicano gan\u00f3 el premio oro en la regi\u00f3n de Am\u00e9rica Latina de AMEC (Asociaci\u00f3n Internacional para la Medici\u00f3n y Evaluaci\u00f3n de la Comunicaci\u00f3n), en la categor\u00eda de mejor planificaci\u00f3n interna, investigaci\u00f3n y evaluaci\u00f3n de la estrategia de comunicaci\u00f3n de su programa de becas Excelencia Popular. 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