{"id":2815,"date":"2019-06-12T15:54:50","date_gmt":"2019-06-12T19:54:50","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=2815"},"modified":"2019-06-12T16:11:46","modified_gmt":"2019-06-12T20:11:46","slug":"effie-premia-dos-campanas-del-banco-popular","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2019\/06\/12\/effie-premia-dos-campanas-del-banco-popular\/","title":{"rendered":"Effie awards two campaigns by Banco Popular"},"content":{"rendered":"

Santo Domingo, Dominican Republic<\/strong>.- Por su sentido estrat\u00e9gico y eficaz, dos campa\u00f1as de mercadeo del Banco Popular fueron reconocidas en los Premios Effie, que se celebran en el pa\u00eds.<\/p>\n

Las campa\u00f1as correspondientes a la tarjeta de cr\u00e9dito Orbit y a la Temporada de pr\u00e9stamos, fueron premiadas en las categor\u00edas de Mejor estrategia de marketing para el segmento joven y Mejor campa\u00f1a de publicidad digital program\u00e1tica, respectivamente.<\/p>\n

\u201cLos galardones obtenidos en estas dos categor\u00edas por el equipo de Mercadeo, liderado por Yasser M\u00e1rmol y Ana Margarita Rodr\u00edguez, representan un orgullo profesional y demuestran el nivel de innovaci\u00f3n y enfoque en los objetivos de negocio de nuestros colaboradores, siempre orientados a mantener el rol de liderazgo del Popular en el mercado de los servicios financieros\u201d, manifest\u00f3 Giselle Moreno, vicepresidente del \u00c1rea de Mercadeo.<\/p><\/blockquote>\n

\"\"<\/a>
Yasser M\u00e1rmol, gerente de la Divisi\u00f3n del Segmento Joven y Marketing Digital de la Vicepresidencia de \u00c1rea de Mercadeo, recibe el Premio Effie en la categor\u00eda de mejor estrategia de marketing para el segmento joven.<\/figcaption><\/figure>\n

Orbit es un producto dirigido a un p\u00fablico joven, en cuyo caso el jurado encontr\u00f3 que fue \u201cuno de los m\u00e1s efectivos esfuerzos de marketing<\/em> del a\u00f1o pasado\u201d, ya que incorpor\u00f3 \u201cuna comunicaci\u00f3n estrat\u00e9gica visionaria, una efectiva creatividad y los resultados de mercado probaron que funcion\u00f3\u201d, explica la entidad financiera en una nota remitida a With a Social Purpose<\/strong>.<\/p>\n

Gracias a esa campa\u00f1a el Banco Popular logr\u00f3 un aumento de solicitudes de ese producto de un 122% en 2018 respecto del a\u00f1o anterior y un incremento del tr\u00e1fico gratuito a la informaci\u00f3n del producto en la web del 93%.<\/span><\/p>\n

El segundo galard\u00f3n que obtuvo el Popular responde a los resultados logrados por su campa\u00f1a de la Temporada de pr\u00e9stamos Extrahogar y Veh\u00edculos Usados, utilizando publicidad digital program\u00e1tica.<\/p>\n

\n
\n

Esta publicidad digital de alta precisi\u00f3n se basa en algoritmos que seleccionan el tipo espec\u00edfico de usuario de Internet al que se le mostrar\u00e1 una determinada pieza publicitaria, en funci\u00f3n del target de la campa\u00f1a.<\/p>\n

\n<\/blockquote>\n
\"\"<\/a>
Ana Margarita Rodr\u00edguez, gerente la Divisi\u00f3n de Productos de la Vicepresidencia de \u00c1rea de Mercadeo, recibe el Premio Effie por la mejor campa\u00f1a de publicidad digital program\u00e1tica.<\/figcaption><\/figure>\n

Precisaron que en este caso se establecieron indicadores de desempe\u00f1o de 100,000 visitas, enfocando la comunicaci\u00f3n a personas de 25 a 34 a\u00f1os, entusiastas, luchadoras, tecnol\u00f3gicamente adaptadas y con potencial de tomar un financiamiento.<\/p>\n

Como resultado se duplic\u00f3 el crecimiento de solicitudes en l\u00ednea, con m\u00e1s de 4,000 formularios completados y un ahorro del costo promedio de conversi\u00f3n del 50%.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Santo Domingo, Rep\u00fablica Dominicana.- Por su sentido estrat\u00e9gico y eficaz, dos campa\u00f1as de mercadeo del Banco Popular fueron reconocidas en los Premios Effie, que se celebran en el pa\u00eds. Las campa\u00f1as correspondientes a la tarjeta de cr\u00e9dito Orbit y a la Temporada de pr\u00e9stamos, fueron premiadas en las categor\u00edas de Mejor estrategia de marketing para […]<\/p>\n","protected":false},"author":2,"featured_media":2817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enfocados"],"yoast_head":"\nEffie premia dos campa\u00f1as del Banco Popular - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2019\/06\/12\/effie-premia-dos-campanas-del-banco-popular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effie premia dos campa\u00f1as del Banco Popular - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.- Por su sentido estrat\u00e9gico y eficaz, dos campa\u00f1as de mercadeo del Banco Popular fueron reconocidas en los Premios Effie, que se celebran en el pa\u00eds. Las campa\u00f1as correspondientes a la tarjeta de cr\u00e9dito Orbit y a la Temporada de pr\u00e9stamos, fueron premiadas en las categor\u00edas de Mejor estrategia de marketing para […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consentidosocial.com\/en\/2019\/06\/12\/effie-premia-dos-campanas-del-banco-popular\/\" \/>\n<meta property=\"og:site_name\" content=\"Con Sentido Social\" \/>\n<meta property=\"article:author\" content=\"Yosaran Fern\u00e1ndez\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-12T19:54:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-12T20:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/2019\/06\/BPD_1121-PRINCIPAL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1692\" \/>\n\t<meta property=\"og:image:height\" content=\"1128\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yosarah Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@YosarahF\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yosarah Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/\"},\"author\":{\"name\":\"Yosarah Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/#\\\/schema\\\/person\\\/7922de09e63b623017f29403b10eb52e\"},\"headline\":\"Effie premia dos campa\u00f1as del Banco Popular\",\"datePublished\":\"2019-06-12T19:54:50+00:00\",\"dateModified\":\"2019-06-12T20:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/\"},\"wordCount\":475,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/consentidosocial.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/BPD_1121-PRINCIPAL.jpg\",\"articleSection\":[\"Enfocad@s\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/\",\"url\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/2019\\\/06\\\/12\\\/effie-premia-dos-campanas-del-banco-popular\\\/\",\"name\":\"Effie premia dos campa\u00f1as del Banco Popular - 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