{"id":28548,"date":"2024-02-14T11:19:42","date_gmt":"2024-02-14T15:19:42","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=28548"},"modified":"2024-02-14T11:19:42","modified_gmt":"2024-02-14T15:19:42","slug":"bhd-presenta-comercial-institucional-roberto-otro","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2024\/02\/14\/bhd-presenta-comercial-institucional-roberto-otro\/","title":{"rendered":"BHD presents institutional commercial \u201cRoberto Otro\u201d"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic<\/strong>.- El Banco BHD present\u00f3 la nueva versi\u00f3n de su campa\u00f1a publicitaria institucional \u00abOtro\u00bb, como parte de su compromiso con la responsabilidad individual y sostenibilidad.<\/p>\n<blockquote class=\"td_quote td_quote_right\"><p>La campa\u00f1a, que inicialmente se lanz\u00f3 en 2022 bajo el nombre \u00abEl futuro que quieres\u00bb, contin\u00faa siendo promovida durante el 2024 con adaptaciones creativas para continuar transmitiendo su mensaje reflexivo.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #99cc00;\">\u00abE<\/span><\/strong><\/span>ste comercial es un llamado a no quedarnos pasivos e indiferentes ante las problem\u00e1ticas de la vida, desde acciones simples hasta el cuidado del planeta. Su mensaje es muy claro: no dejar todo a otro si tambi\u00e9n lo puedo hacer yo. Este tipo de propuesta de publicidad es parte de nuestro compromiso con hacer una banca responsable y promover los valores que son parte de nuestra identidad de marca\u201d.<\/p>\n<p>As\u00ed lo describi\u00f3 Josefina Navarro, vicepresidenta s\u00e9nior de Comunicaci\u00f3n Corporativa y Responsabilidad Social del Banco BHD.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #99cc00;\">L<\/span><\/strong><\/span>a pieza publicitaria presenta el testimonio de un personaje que el BHD ha llamado Roberto Otro, un individuo que, motivado por una profunda convicci\u00f3n de mejorar el mundo y un gran sentido de la responsabilidad individual, se encarga de hacer todo lo que los dem\u00e1s no hacen.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>\u201cEsta campa\u00f1a institucional nos ofrece una amplia posibilidad de crear mensajes que promuevan el buen hacer y buena voluntad, y, sobre todo, de expresar la visi\u00f3n de responsabilidad y sostenibilidad que forma parte del compromiso social de nuestra organizaci\u00f3n\u201d, agreg\u00f3 Navarro.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #99cc00;\">D<\/span><\/strong><\/span>e acuerdo a Carolina Ure\u00f1a, vicepresidenta de Mercadeo y Publicidad del Banco BHD, \u201cesta campa\u00f1a fue creada por The Table Creative Agency y es una versi\u00f3n de la campa\u00f1a institucional \u00b4El futuro que quieres\u00b4. Invitamos a nuestros clientes, relacionados y a la sociedad dominicana en general a conocer a Roberto Otro en medios nacionales de televisi\u00f3n, radio, prensa y digitales, y en nuestras redes sociales y canal de YouTube\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana.- El Banco BHD present\u00f3 la nueva versi\u00f3n de su campa\u00f1a publicitaria institucional \u00abOtro\u00bb, como parte de su compromiso con la responsabilidad individual y sostenibilidad. La campa\u00f1a, que inicialmente se lanz\u00f3 en 2022 bajo el nombre \u00abEl futuro que quieres\u00bb, contin\u00faa siendo promovida durante el 2024 con adaptaciones creativas para continuar transmitiendo [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":28549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-28548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BHD presenta comercial institucional \u201cRoberto Otro\u201d - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consentidosocial.com\/en\/2024\/02\/14\/bhd-presenta-comercial-institucional-roberto-otro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BHD presenta comercial institucional \u201cRoberto Otro\u201d - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.- El Banco BHD present\u00f3 la nueva versi\u00f3n de su campa\u00f1a publicitaria institucional \u00abOtro\u00bb, como parte de su compromiso con la responsabilidad individual y sostenibilidad. La campa\u00f1a, que inicialmente se lanz\u00f3 en 2022 bajo el nombre \u00abEl futuro que quieres\u00bb, contin\u00faa siendo promovida durante el 2024 con adaptaciones creativas para continuar transmitiendo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consentidosocial.com\/en\/2024\/02\/14\/bhd-presenta-comercial-institucional-roberto-otro\/\" \/>\n<meta property=\"og:site_name\" content=\"Con Sentido Social\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T15:19:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/consentidosocial.com\/wp-content\/uploads\/2024\/02\/BHD-415.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1215\" \/>\n\t<meta property=\"og:image:height\" content=\"1006\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Consentidosocial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Consentidosocial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/consentidosocial.com\\\/2024\\\/02\\\/14\\\/bhd-presenta-comercial-institucional-roberto-otro\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consentidosocial.com\\\/2024\\\/02\\\/14\\\/bhd-presenta-comercial-institucional-roberto-otro\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Consentidosocial\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/#\\\/schema\\\/person\\\/63a427dba4c2ae7cf5b2e432b1f7b797\"},\"headline\":\"BHD presenta comercial institucional \u201cRoberto Otro\u201d\",\"datePublished\":\"2024-02-14T15:19:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/consentidosocial.com\\\/2024\\\/02\\\/14\\\/bhd-presenta-comercial-institucional-roberto-otro\\\/\"},\"wordCount\":327,\"image\":{\"@id\":\"http:\\\/\\\/consentidosocial.com\\\/2024\\\/02\\\/14\\\/bhd-presenta-comercial-institucional-roberto-otro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/consentidosocial.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/BHD-415.jpeg\",\"articleSection\":[\"C\u00f3ctel\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/consentidosocial.com\\\/2024\\\/02\\\/14\\\/bhd-presenta-comercial-institucional-roberto-otro\\\/\",\"url\":\"http:\\\/\\\/consentidosocial.com\\\/2024\\\/02\\\/14\\\/bhd-presenta-comercial-institucional-roberto-otro\\\/\",\"name\":\"BHD presenta comercial institucional \u201cRoberto Otro\u201d - 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