{"id":2900,"date":"2019-06-23T23:12:59","date_gmt":"2019-06-24T03:12:59","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=2900"},"modified":"2019-06-23T23:16:08","modified_gmt":"2019-06-24T03:16:08","slug":"pacto-por-una-publicidad-responsable","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2019\/06\/23\/pacto-por-una-publicidad-responsable\/","title":{"rendered":"Pacto por una publicidad responsable"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic<\/strong>.- Con la participaci\u00f3n de las principales agencias publicitarias, el Instituto Nacional de Protecci\u00f3n de los Derechos del Consumidor (Pro Consumidor) present\u00f3 el \u201cPacto por una Publicidad Responsable\u201d durante una actividad realizada en el hotel Catalonia.<\/p>\n<p>Anina Del Castillo, directora de Pro Consumidor, explic\u00f3 que el convenio tiene el prop\u00f3sito de formar en conjunto una normativa que contenga toda la informaci\u00f3n concerniente a la correcta difusi\u00f3n de los diversos materiales publicitarios en Rep\u00fablica Dominicana.<\/p>\n<p>Para materializar el acuerdo se preparar\u00e1n mesas de trabajo y ser\u00e1n coordinadas con enlaces preestablecidos por las partes, que servir\u00e1n de escenario para desarrollar y trabajar en la b\u00fasqueda de estrategias para intercambio de informaci\u00f3n veraz, comprobable y que no conlleven a la confusi\u00f3n en materia de t\u00e9cnica de publicidad, explic\u00f3 del Castillo.<\/p>\n<p>El objetivo del pacto es evitar la publicidad enga\u00f1osa y abusiva recurriendo a la autorregulaci\u00f3n como herramienta alterna. Anina del Castillo enfatiz\u00f3 que la informaci\u00f3n y la publicidad tienen un rol importante en el consumo nacional.<\/p>\n<p>La directora de Pro Consumidor se\u00f1al\u00f3 como un ejemplo de enga\u00f1o cuando en la publicidad no se indica el volumen o cantidad de los productos y servicios, o se utiliza una imagen como se\u00f1uelo, la cual no es lo que se entrega al consumidor.<\/p>\n<blockquote class=\"td_quote td_quote_left\">\n<blockquote class=\"td_quote_box td_box_center\"><p>A Pro Consumidor le corresponde vigilar que respeten los lineamientos dados por la Ley General de Protecci\u00f3n de los Derechos del Consumidor o Usuario No. 358-05 que regula la Publicidad Enga\u00f1osa.<\/p><\/blockquote>\n<\/blockquote>\n<p>Tambi\u00e9n expres\u00f3 que unas de las causas m\u00e1s comunes de denuncias son cuando los productos o servicios tienen exageraciones sobre sus beneficios o poseen frases como <span class=\"td_text_highlight_marker_red td_text_highlight_marker\">\u201cciertas restricciones aplican\u201d<\/span> donde no acreditan realmente las caracter\u00edsticas y especificaciones sugeridas expl\u00edcita o impl\u00edcitamente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana.- Con la participaci\u00f3n de las principales agencias publicitarias, el Instituto Nacional de Protecci\u00f3n de los Derechos del Consumidor (Pro Consumidor) present\u00f3 el \u201cPacto por una Publicidad Responsable\u201d durante una actividad realizada en el hotel Catalonia. Anina Del Castillo, directora de Pro Consumidor, explic\u00f3 que el convenio tiene el prop\u00f3sito de formar [&hellip;]<\/p>\n","protected":false},"author":204,"featured_media":2901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pacto por una publicidad responsable - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2019\/06\/23\/pacto-por-una-publicidad-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pacto por una publicidad responsable - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana.- Con la participaci\u00f3n de las principales agencias publicitarias, el Instituto Nacional de Protecci\u00f3n de los Derechos del Consumidor (Pro Consumidor) present\u00f3 el \u201cPacto por una Publicidad Responsable\u201d durante una actividad realizada en el hotel Catalonia. 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