{"id":30894,"date":"2024-07-12T22:58:42","date_gmt":"2024-07-13T02:58:42","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=30894"},"modified":"2024-07-31T23:13:02","modified_gmt":"2024-08-01T03:13:02","slug":"un-effie-de-oro-para-el-bhd","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2024\/07\/12\/un-effie-de-oro-para-el-bhd\/","title":{"rendered":"Un Effie de Oro para el BHD"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic. <\/strong>\u2013 Banco BHD fue galardonado con Oro en la categor\u00eda \u00abEngaged Community\u00bb de los premios Effie por su campa\u00f1a \u00abMira M\u00e1s All\u00e1\u00bb sobre violencia de g\u00e9nero.<\/p>\n<blockquote><p>Este reconocimiento fue otorgado durante la quinta edici\u00f3n de los Premios Effie Dominicana, organizada por la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC).<\/p><\/blockquote>\n<blockquote class=\"td_quote td_quote_right\"><p>La campa\u00f1a, que cont\u00f3 con la producci\u00f3n y desarrollo de la agencia Publicis Dominicana, es distinguida por su enfoque innovador y su capacidad para generar un impacto positivo en la sociedad.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #99cc00;\">\u201cM<\/span><\/strong><\/span>ira m\u00e1s all\u00e1\u201d fue presentada durante el mes de la \u201cNo Violencia contra la Mujer\u201d, con el objetivo de concienciar a la poblaci\u00f3n acerca de la importancia de mirar m\u00e1s all\u00e1 de las apariencias en las redes sociales, promoviendo una reflexi\u00f3n profunda sobre la realidad y la autenticidad.<\/p>\n<blockquote><p>Carolina Ure\u00f1a, vicepresidenta s\u00e9nior de Mercadeo y Ventas Digitales; Raysa Conde, segunda vicepresidenta de Promoci\u00f3n y Publicidad; Laura Tactuk, gerente de Mercadeo de Alianzas y otros integrantes del equipo de Mercadeo y Publicidad de la entidad financiera, recibieron el galard\u00f3n y agradecieron a los evaluadores por haber reconocido el mensaje y valores de la campa\u00f1a publicitaria.<\/p><\/blockquote>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\"><strong>\u00abMira M\u00e1s All\u00e1\u00bb<\/strong><\/span><\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>El Banco BHD realiz\u00f3 un experimento social para desmitificar las vidas perfectas mostradas en las redes sociales, invitando a las personas a mirar m\u00e1s all\u00e1 de las superficialidades. Gracias a la amplificaci\u00f3n de la campa\u00f1a, se lograron m\u00e1s de 10 millones de impresiones y m\u00e1s de 5 millones de visualizaciones, evidenciando el alcance y la efectividad del mensaje.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana. \u2013 Banco BHD fue galardonado con Oro en la categor\u00eda \u00abEngaged Community\u00bb de los premios Effie por su campa\u00f1a \u00abMira M\u00e1s All\u00e1\u00bb sobre violencia de g\u00e9nero. Este reconocimiento fue otorgado durante la quinta edici\u00f3n de los Premios Effie Dominicana, organizada por la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC). La [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":30895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-30894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enfocados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Effie de Oro para el BHD - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2024\/07\/12\/un-effie-de-oro-para-el-bhd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Effie de Oro para el BHD - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana. \u2013 Banco BHD fue galardonado con Oro en la categor\u00eda \u00abEngaged Community\u00bb de los premios Effie por su campa\u00f1a \u00abMira M\u00e1s All\u00e1\u00bb sobre violencia de g\u00e9nero. Este reconocimiento fue otorgado durante la quinta edici\u00f3n de los Premios Effie Dominicana, organizada por la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC). 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