{"id":31189,"date":"2024-08-21T14:46:12","date_gmt":"2024-08-21T18:46:12","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=31189"},"modified":"2024-08-21T14:51:10","modified_gmt":"2024-08-21T18:51:10","slug":"dominicanos-se-sienten-comodos-utilizando-pagos-digitales","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2024\/08\/21\/dominicanos-se-sienten-comodos-utilizando-pagos-digitales\/","title":{"rendered":"Dominicanos se sienten c\u00f3modos utilizando pagos digitales"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic. <\/strong>\u2013 De acuerdo a un nuevo estudio sobre comportamientos de pago realizado por Mastercard en el pa\u00eds, el 99% de los dominicanos encuestados se sienten c\u00f3modos o muy c\u00f3modos al utilizar nuevas tecnolog\u00edas, mientras que 80% est\u00e1n dispuestos a probar nuevos m\u00e9todos de pago.<\/p>\n<blockquote><p>Esto revela una creciente adopci\u00f3n de m\u00e9todos de pago digitales por parte de los consumidores en Rep\u00fablica Dominicana, afirma la empresa.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\" style=\"color: #ff9900;\"><strong>L<\/strong><\/span>a investigaci\u00f3n de la reconocida compa\u00f1\u00eda global de tecnolog\u00eda en la industria de pagos destaca que las tarjetas son el m\u00e9todo de pago digital con mayor preferencia en el territorio nacional: m\u00e1s de 63% de los dominicanos encuestados prefieren pagar con tarjetas de cr\u00e9dito y d\u00e9bito en l\u00ednea, mientras que 56% las prefiere para compras en tiendas f\u00edsicas.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>Adem\u00e1s, 46% de estos utilizan tarjetas de d\u00e9bito en sus compras diarias. Con ello, Rep\u00fablica Dominicana cuenta con la tercera mayor adopci\u00f3n de tarjetas de d\u00e9bito de uso diario en la regi\u00f3n, despu\u00e9s de Chile y Uruguay.<\/p><\/blockquote>\n<blockquote class=\"td_quote td_quote_right\"><p>\u201cEn Mastercard, sabemos que las preferencias de los consumidores dominicanos est\u00e1n cambiando. Exigen y merecen una experiencia de pago digital segura, r\u00e1pida, conveniente y sin fricciones. Por ello, estamos cocreando con nuestros socios y aliados soluciones innovadoras que permitir\u00e1n a todos los dominicanos conectarse a la econom\u00eda digital y disfrutar sus beneficios,\u00bb asegur\u00f3 Tom\u00e1s Alonso, Country Manager para Rep\u00fablica Dominicana y Hait\u00ed en Mastercard.<\/p><\/blockquote>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\">Seguridad y conveniencia<\/span><\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #ff9900;\">S<\/span><\/strong><\/span>eguridad y conveniencia son las principales prioridades de los dominicanos a la hora de elegir c\u00f3mo pagar. El estudio de Mastercard indica:<\/p>\n<ul>\n<li>94% de los dominicanos encuestados respondi\u00f3 que la seguridad es importante o muy importante a la hora de elegir c\u00f3mo pagar en l\u00ednea.<\/li>\n<li>55% asegur\u00f3 que siempre elige el m\u00e9todo de pago m\u00e1s seguro para compras en l\u00ednea.<\/li>\n<li>A pesar de ello, los Gen X (59%), Millennials (60%) y Gen Z (54%) respondieron que la comodidad influencia bastante su elecci\u00f3n de m\u00e9todo de pago.<\/li>\n<li>En ese sentido, por ejemplo, 44% usa tarjetas de d\u00e9bito en sus compras diarias por su facilidad de uso.<\/li>\n<\/ul>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #ff9900;\">P<\/span><\/strong><\/span>ara responder a esta preferencia de los dominicanos por pagos seguros, Mastercard cuenta con una estrategia de ciberseguridad hol\u00edstica. La empresa utiliza el an\u00e1lisis de datos y la inteligencia artificial para identificar vulnerabilidades con antelaci\u00f3n y desplegar escudos de protecci\u00f3n autom\u00e1ticos para todos los consumidores.<\/p>\n<blockquote>\n<hr \/>\n<p>En general, la empresa global de tecnolog\u00eda seguir\u00e1 trabajando con todos los actores en el ecosistema de pagos, incluidas instituciones financieras, Fintechs, comerciantes y gobiernos, para desarrollar soluciones innovadoras que atiendan las necesidades de todos los dominicanos y les permitan disfrutar de los beneficios de la econom\u00eda digital.<\/p>\n<hr \/>\n<\/blockquote>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\"><strong>Alcance y metodolog\u00eda de la investigaci\u00f3n<\/strong><\/span><\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>Los mercados de estudio incluyen Argentina, Brasil, Chile, Paraguay, Per\u00fa, Uruguay, Ecuador, Colombia, Panam\u00e1, Costa Rica, M\u00e9xico, Rep\u00fablica Dominicana, Jamaica y Puerto Rico. La investigaci\u00f3n tuvo lugar entre el 1 de noviembre de 2023 y el 30 de marzo de 2024 y consisti\u00f3 en una encuesta realizada a 9,009 adultos a partir de los 18 a\u00f1os. En el caso de Rep\u00fablica Dominicana, la muestra fue de 601 adultos.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana. \u2013 De acuerdo a un nuevo estudio sobre comportamientos de pago realizado por Mastercard en el pa\u00eds, el 99% de los dominicanos encuestados se sienten c\u00f3modos o muy c\u00f3modos al utilizar nuevas tecnolog\u00edas, mientras que 80% est\u00e1n dispuestos a probar nuevos m\u00e9todos de pago. Esto revela una creciente adopci\u00f3n de m\u00e9todos [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":31190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-31189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dominicanos se sienten c\u00f3modos utilizando pagos digitales - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2024\/08\/21\/dominicanos-se-sienten-comodos-utilizando-pagos-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominicanos se sienten c\u00f3modos utilizando pagos digitales - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana. \u2013 De acuerdo a un nuevo estudio sobre comportamientos de pago realizado por Mastercard en el pa\u00eds, el 99% de los dominicanos encuestados se sienten c\u00f3modos o muy c\u00f3modos al utilizar nuevas tecnolog\u00edas, mientras que 80% est\u00e1n dispuestos a probar nuevos m\u00e9todos de pago. 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