{"id":32196,"date":"2024-11-02T00:37:24","date_gmt":"2024-11-02T04:37:24","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=32196"},"modified":"2024-11-02T00:40:35","modified_gmt":"2024-11-02T04:40:35","slug":"estrategias-de-marketing-para-destinos-turisticos-republica-dominicana-un-caso-de-exito","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2024\/11\/02\/estrategias-de-marketing-para-destinos-turisticos-republica-dominicana-un-caso-de-exito\/","title":{"rendered":"\u201cEstrategias de marketing para destinos tur\u00edsticos. Rep\u00fablica Dominicana, \u00a1un caso de \u00e9xito!\u201d"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic.<\/strong>&#8211; La reconocida profesional del sector turismo, Magaly Toribio, puso a circular su libro \u00abEstrategias de marketing para destinos tur\u00edsticos. Rep\u00fablica Dominicana, \u00a1un caso de \u00e9xito!\u00bb.<\/p>\n<blockquote><p>Se trata del primer texto dominicano que expone conceptos b\u00e1sicos del marketing, el turismo, marketing de destinos y el marketing estrat\u00e9gico, presentando adem\u00e1s una breve historia del desarrollo del turismo en el pa\u00eds.<\/p><\/blockquote>\n<blockquote class=\"td_quote td_quote_right\"><p><span style=\"color: #333300;\">D<\/span>irigido a estudiantes de hosteler\u00eda, turismo y mercadeo, as\u00ed como a profesionales de la industria, este texto se convierte en una valiosa herramienta para todo aquel interesado en conocer las estrategias que han ayudado a posicionar a Rep\u00fablica Dominicana como el destino tur\u00edstico n\u00famero uno del Caribe.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #00ccff;\">P<\/span><\/strong><\/span>resenta, asimismo, m\u00e1s de 25 a\u00f1os de an\u00e1lisis y reflexiones sobre las estrategias de marketing implementadas por el pa\u00eds, detallando las acciones que han sido clave para su desarrollo tur\u00edstico, desde la ley de incentivo 158-01, hasta el rol protag\u00f3nico del sector privado y la relevancia de los turoperadores.<\/p>\n<blockquote>\n<hr \/>\n<p>\u201cEste libro viene a llenar un vac\u00edo existente en Rep\u00fablica Dominicana, asegurando que las nuevas generaciones encontrar\u00e1n datos bibliogr\u00e1ficos precisos e indispensables para conocer la historia de la promoci\u00f3n internacional del pa\u00eds y, a la vez, presento estad\u00edsticas sobre los turistas que han visitado la Rep\u00fablica Dominicana en las \u00faltimas d\u00e9cadas, analizando los principales mercados emisores y sus caracter\u00edsticas\u201d, afirm\u00f3 Toribio en el acto de presentaci\u00f3n.<\/p>\n<hr \/>\n<\/blockquote>\n<blockquote class=\"td_quote_box td_box_center\">\n<figure id=\"attachment_32198\" aria-describedby=\"caption-attachment-32198\" style=\"width: 961px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32198\" src=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/Magaly-Toribio-autora-del-libro-Portada-del-libro-Estrategias-de-marketing-para-destinos-turisticos.-Republica-Dominicana-\u00a1un-caso-de-exito.jpg\" alt=\"\" width=\"961\" height=\"749\" srcset=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/Magaly-Toribio-autora-del-libro-Portada-del-libro-Estrategias-de-marketing-para-destinos-turisticos.-Republica-Dominicana-\u00a1un-caso-de-exito.jpg 961w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Magaly-Toribio-autora-del-libro-Portada-del-libro-Estrategias-de-marketing-para-destinos-turisticos.-Republica-Dominicana-\u00a1un-caso-de-exito-300x234.jpg 300w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Magaly-Toribio-autora-del-libro-Portada-del-libro-Estrategias-de-marketing-para-destinos-turisticos.-Republica-Dominicana-\u00a1un-caso-de-exito-768x599.jpg 768w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Magaly-Toribio-autora-del-libro-Portada-del-libro-Estrategias-de-marketing-para-destinos-turisticos.-Republica-Dominicana-\u00a1un-caso-de-exito-696x542.jpg 696w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Magaly-Toribio-autora-del-libro-Portada-del-libro-Estrategias-de-marketing-para-destinos-turisticos.-Republica-Dominicana-\u00a1un-caso-de-exito-539x420.jpg 539w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><figcaption id=\"caption-attachment-32198\" class=\"wp-caption-text\">Magaly Toribio, autora del libro Portada del libro \u201cEstrategias de marketing para destinos tur\u00edsticos. Rep\u00fablica Dominicana, \u00a1un caso de \u00e9xito!\u201d<\/figcaption><\/figure>\n<p><span style=\"color: #333300;\">E<\/span>l texto abarca la participaci\u00f3n del pa\u00eds por m\u00e1s de 30 a\u00f1os en las ferias tur\u00edsticas internacionales, el uso de logos, slogans y campa\u00f1as de publicidad destacadas. Adem\u00e1s, aborda las iniciativas implementadas para la diversificaci\u00f3n de la oferta, la importancia de las conexiones a\u00e9reas, as\u00ed como un extracto del impacto econ\u00f3mico del turismo en el pa\u00eds y el de la gran crisis mundial COVID-19, as\u00ed como una s\u00edntesis de las estrategias utilizadas para la recuperaci\u00f3n.<\/p><\/blockquote>\n<p>El pr\u00f3logo del libro fue presentado por Sim\u00f3n Su\u00e1rez, vicepresidente del Grupo Punta Cana y expresidente de la Asociaci\u00f3n Nacional de Hoteles y Turismo ASONAHORES.<\/p>\n<blockquote class=\"td_pull_quote td_pull_center\"><p>La autora ha tenido una prolongada vida profesional vinculada al marketing tur\u00edstico dominicano, ha participado en los grandes hitos y ha compartido los \u00e9xitos de la industria por d\u00e9cadas\u201d. El se\u00f1or Su\u00e1rez concluy\u00f3 diciendo que: \u201c<em>Estrategias de Marketing para Destinos Tur\u00edsticos, Rep\u00fablica Dominicana: \u00a1un caso de \u00e9xito!<\/em> es un gran aporte que hace Magaly Toribio al turismo, a la academia y a la sociedad dominicana.<\/p><\/blockquote>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_sm td_outlined_btn\">Sim\u00f3n Su\u00e1rez<\/span><\/p>\n<blockquote>\n<hr \/>\n<blockquote class=\"td_quote_box td_box_center\"><p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #00ccff;\">L<\/span><\/strong><\/span>a actividad tuvo lugar en el Hotel Real Intercontinental y cont\u00f3 con la presencia de personalidades del sector tur\u00edstico, acad\u00e9micos, estudiantes, as\u00ed como miembros de la prensa, familiares e invitados especiales.<\/p><\/blockquote>\n<hr \/>\n<p>&nbsp;<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana.&#8211; La reconocida profesional del sector turismo, Magaly Toribio, puso a circular su libro \u00abEstrategias de marketing para destinos tur\u00edsticos. Rep\u00fablica Dominicana, \u00a1un caso de \u00e9xito!\u00bb. Se trata del primer texto dominicano que expone conceptos b\u00e1sicos del marketing, el turismo, marketing de destinos y el marketing estrat\u00e9gico, presentando adem\u00e1s una breve historia [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":32197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-32196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travesias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cEstrategias de marketing para destinos tur\u00edsticos. 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Se trata del primer texto dominicano que expone conceptos b\u00e1sicos del marketing, el turismo, marketing de destinos y el marketing estrat\u00e9gico, presentando adem\u00e1s una breve historia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consentidosocial.com\/en\/2024\/11\/02\/estrategias-de-marketing-para-destinos-turisticos-republica-dominicana-un-caso-de-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Con Sentido Social\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-02T04:37:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-02T04:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/Portada-del-libro.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"963\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Consentidosocial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Consentidosocial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2024\\\/11\\\/02\\\/estrategias-de-marketing-para-destinos-turisticos-republica-dominicana-un-caso-de-exito\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/2024\\\/11\\\/02\\\/estrategias-de-marketing-para-destinos-turisticos-republica-dominicana-un-caso-de-exito\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Consentidosocial\",\"@id\":\"https:\\\/\\\/consentidosocial.com\\\/en\\\/#\\\/schema\\\/person\\\/63a427dba4c2ae7cf5b2e432b1f7b797\"},\"headline\":\"\u201cEstrategias de marketing para destinos tur\u00edsticos. 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