{"id":33983,"date":"2025-04-21T18:11:28","date_gmt":"2025-04-21T22:11:28","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=33983"},"modified":"2025-04-21T18:20:57","modified_gmt":"2025-04-21T22:20:57","slug":"barna-acap-e-inicia-presentan-libro","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2025\/04\/21\/barna-acap-e-inicia-presentan-libro\/","title":{"rendered":"Barna, ACAP e INICIA presentan libro"},"content":{"rendered":"<p><strong>Santiago, Rep\u00fablica Dominicana<\/strong>.\u2013 El libro Caracterizaci\u00f3n del ecosistema de la peque\u00f1a y mediana empresa de la Rep\u00fablica Dominicana frente a la Cuarta Revoluci\u00f3n Industrial: oportunidades y desaf\u00edos, fue presentado en las instalaciones de Barna en esta ciudad.<\/p>\n<blockquote>\n<blockquote class=\"td_quote td_quote_right\"><p>Se trata de una iniciativa de Barna Management School, con el apoyo de INICIA y la Asociaci\u00f3n Cibao de Ahorros y Pr\u00e9stamos (ACAP).<\/p><\/blockquote>\n<\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">A<\/span> <\/strong><\/span>trav\u00e9s de datos y estudios de casos, esta obra busca proporcionar informaci\u00f3n clave para la toma de decisiones estrat\u00e9gicas en el sector empresarial, fomentando la innovaci\u00f3n y la competitividad.<\/p>\n<blockquote class=\"td_pull_quote td_pull_center\"><p>Este libro representa un aporte fundamental para el an\u00e1lisis y fortalecimiento de un sector clave en la econom\u00eda. Reafirmamos nuestro compromiso con la generaci\u00f3n de conocimiento y estrategias que contribuyan al crecimiento sostenible de las pymes.<\/p><\/blockquote>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_sm td_outlined_btn\">Paulo Alves, rector de Barna Management School<\/span><\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">\u201cD<\/span><\/strong><\/span>esde la Asociaci\u00f3n Cibao entendemos nuestro rol en el fortalecimiento de este segmento y hemos asumido el compromiso de impulsar iniciativas que fomenten su crecimiento\u201d, asegur\u00f3 Jos\u00e9 Luis Ventura, presidente ejecutivo de ACAP.<\/p>\n<blockquote><p>En tanto, el profesor Eric Montero, coautor de la obra y director acad\u00e9mico de la Direcci\u00f3n de Operaciones y Programas a Medida de Barna y quien tuvo a su cargo la presentaci\u00f3n del libro, afirm\u00f3 que este es\u00a0un diagn\u00f3stico profundo, contextualizado y basado en evidencia. \u00abEs el resultado de encuestas a empresarios Pyme, expertos y revisi\u00f3n bibliogr\u00e1fica de m\u00faltiples bases de datos\u201d, apunt\u00f3.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">E<\/span><\/strong><\/span>ntre los hallazgos plasmados en el libro, se confirman los altos niveles de informalidad y la escasez de planificaci\u00f3n. Adem\u00e1s, se identifica que existe un bajo uso de herramientas digitales para sus operaciones.<\/p>\n<p>Asimismo, que el <span class=\"td_btn td_btn_lg td_round_btn\">38.1%<\/span> de las mipymes cuenta con alguna p\u00e1gina web y que solo el <span class=\"td_btn td_btn_lg td_round_btn\">31%<\/span> tiene presencia en las redes sociales, lo que explica el bajo porcentaje de empresas con un plan de mercadeo digital.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>A nivel de administraci\u00f3n y finanzas, solo el <span class=\"td_btn td_btn_lg td_round_btn\">40%<\/span> manifest\u00f3 poseer un sistema de contabilidad y costos que les proporcione informaci\u00f3n confiable, suficiente, oportuna y precisa para la toma de decisiones, por lo cual, apenas el <span class=\"td_btn td_btn_lg td_round_btn\">28%<\/span> de la gerencia general recibe los informes de resultados contables en los primeros 10 d\u00edas del mes siguiente.<\/p><\/blockquote>\n<p>De igual forma, menos de la mitad de las pymes tiene establecido un sistema de informaci\u00f3n para contabilizar y rotar sus inventarios.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">D<\/span><\/strong><\/span>estacadas figuras del \u00e1mbito acad\u00e9mico y empresarial de la Zona Norte formaron parte de los invitados presentes, entre quienes se foment\u00f3 el intercambio de ideas y perspectivas en torno a los hallazgos del libro durante una din\u00e1mica sesi\u00f3n de preguntas y respuestas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Santiago, Rep\u00fablica Dominicana.\u2013 El libro Caracterizaci\u00f3n del ecosistema de la peque\u00f1a y mediana empresa de la Rep\u00fablica Dominicana frente a la Cuarta Revoluci\u00f3n Industrial: oportunidades y desaf\u00edos, fue presentado en las instalaciones de Barna en esta ciudad. Se trata de una iniciativa de Barna Management School, con el apoyo de INICIA y la Asociaci\u00f3n Cibao [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":33984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"class_list":["post-33983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-placeres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barna, ACAP e INICIA presentan libro - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consentidosocial.com\/en\/2025\/04\/21\/barna-acap-e-inicia-presentan-libro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barna, ACAP e INICIA presentan libro - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santiago, Rep\u00fablica Dominicana.\u2013 El libro Caracterizaci\u00f3n del ecosistema de la peque\u00f1a y mediana empresa de la Rep\u00fablica Dominicana frente a la Cuarta Revoluci\u00f3n Industrial: oportunidades y desaf\u00edos, fue presentado en las instalaciones de Barna en esta ciudad. 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