{"id":39504,"date":"2026-08-04T12:49:32","date_gmt":"2026-08-04T16:49:32","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=39504"},"modified":"2026-08-04T12:49:32","modified_gmt":"2026-08-04T16:49:32","slug":"mercadeo-con-proposito","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2026\/08\/04\/mercadeo-con-proposito\/","title":{"rendered":"Mercadeo con prop\u00f3sito"},"content":{"rendered":"<p><strong>Santo Domingo, Dominican Republic.<\/strong> \u2013 La segunda edici\u00f3n de <em>Marketing Unplugged: Human First<\/em> ser\u00e1 celebrada el pr\u00f3ximo 22 de agosto, de 2:00 p. m. a 8:00 p. m., en las instalaciones de PYHEX.<\/p>\n<blockquote><p>All\u00ed se reunir\u00e1n l\u00edderes empresariales, creativos, estrategas y tomadores de decisiones del ecosistema de marketing y comunicaci\u00f3n, con el objetivo de impulsar conversaciones accionables sobre branding, influencia, cultura y negocio.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">E<\/span><\/strong><\/span>sta nueva edici\u00f3n eleva su propuesta hacia un formato m\u00e1s inmersivo y experiencial, integrando contenido de alto valor con una puesta en escena inspirada en grandes producciones de entretenimiento, como los Video Music Awards. Este enfoque responde a una visi\u00f3n clara: transformar la manera en que se consume el aprendizaje en la industria, haci\u00e9ndolo m\u00e1s din\u00e1mico, memorable y alineado con las nuevas expectativas de las audiencias.<\/p>\n<blockquote class=\"td_quote_box td_box_center\">\n<h5><span style=\"color: #800000;\">\u201cHoy m\u00e1s que nunca, las marcas necesitan conectar desde la autenticidad. En un mercado saturado de herramientas tecnol\u00f3gicas, lo humano se convierte en el principal diferenciador\u201d, afirm\u00f3 Clayra Morales, creadora del evento y fundadora de TBA Digital Marketing. \u201cMarketing Unplugged no es solo un evento, es una experiencia dise\u00f1ada para provocar ideas, cuestionar modelos tradicionales y generar conexiones de valor.\u201d<\/span><\/h5>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">L<\/span><\/strong><\/span>a empresaria agreg\u00f3: \u201cProponemos realizar una ingenier\u00eda inversa donde en vez de iniciar con IA, usemos nuestro pensamiento cr\u00edtico. Lo que queremos provocar es que procedan a \u2018quitarse el pl\u00e1stico al cerebro\u2019 en momentos en los que estamos viviendo una realidad en la que le estamos pidiendo permiso a la inteligencia artificial para pensar\u00bb.<\/p>\n<blockquote><p>La agenda iniciar\u00e1 con la participaci\u00f3n internacional de Enma (Estados Unidos), con la conferencia \u201cEl branding NO te va a salvar\u201d, que plantea una mirada cr\u00edtica sobre la sobrevaloraci\u00f3n de la identidad visual frente a la estrategia. Le seguir\u00e1 Den Borg (Argentina), quien abordar\u00e1 \u201cLos pilares de una marca personal aut\u00e9ntica\u201d, ofreciendo herramientas pr\u00e1cticas para construir credibilidad y posicionamiento en entornos digitales. A seguidas se realizar\u00e1 la conferencia \u201c\u00a1Auxilio! Somos socios, padres y pareja\u201d por parte de Douglas Castillo y Clayra Morales.<\/p><\/blockquote>\n<p>El programa integra adem\u00e1s espacios de di\u00e1logo estrat\u00e9gico que abordan los principales desaf\u00edos del sector. Entre ellos, el panel \u201cMarca Personal\u201d, enfocado en c\u00f3mo construir autoridad sin depender de la viralidad, con la participaci\u00f3n de referentes como Leslie Polanco, Alondra \u00c1ngeles, Jenniffer Arias, Modesto y Yan Suriel, bajo la conducci\u00f3n de Nikky.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">A<\/span><\/strong><\/span>simismo, el panel \u201cPublicidad, Marketing y Econom\u00eda del Creador\u201d analizar\u00e1 la evoluci\u00f3n del modelo de negocio en la industria creativa, destacando la importancia de diferenciarse en un entorno donde el acceso a herramientas es cada vez m\u00e1s democr\u00e1tico. Este espacio contar\u00e1 con la participaci\u00f3n de Omar Andr\u00e9s \u00abdreomar\u00bb, H\u00e9ctor Manzueta, Jean Vargas, Isidro Frometa y Eury Siriaco con la conducci\u00f3n de Clayra Morales.<\/p>\n<blockquote><p>La relaci\u00f3n cliente-agencia ser\u00e1 abordada desde una perspectiva estrat\u00e9gica en el panel \u201cTrayectoria Profesional \/ Clientes\u201d, donde se explorar\u00e1n los factores que inciden en la toma de decisiones y la contrataci\u00f3n de servicios. Este segmento estar\u00e1 liderado por\u00a0 Edith Smester junto a Ciara Matos, CEO de INCOCIV y Jennifer Terrero, Directora de Publicidad en Grupo Ramos<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">C<\/span><\/strong><\/span>omo parte de su enfoque en diversidad y liderazgo, el evento incluir\u00e1 el podcast en vivo \u201cMujeres en los Negocios\u201d, conducido por Estafani Bonetti, con la participaci\u00f3n de destacadas profesionales como la doctora Nicole Cabrol, Giselle Lugo, Ana Nicole y Rachell Holgu\u00edn, quienes compartir\u00e1n experiencias reales sobre crecimiento, liderazgo y toma de decisiones.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>M\u00e1s all\u00e1 del contenido acad\u00e9mico, <em>Marketing Unplugged<\/em> apuesta por una experiencia integral que combina aprendizaje, entretenimiento y networking estrat\u00e9gico. La jornada iniciar\u00e1 con una apertura disruptiva a cargo de la comediante Lauren Molina, y contar\u00e1 con espacios para activaciones de marca, fomentando la interacci\u00f3n directa entre empresas y audiencia.<\/p><\/blockquote>\n<p>El evento culminar\u00e1 con un VIP Lounge y <em>afterwork<\/em> con ambientaci\u00f3n musical con \u00e9xitos de rock de los 90 &#8216;s y 2000, dise\u00f1ado como un espacio de conexi\u00f3n genuina para fortalecer relaciones profesionales y generar oportunidades de negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Santo Domingo, Rep\u00fablica Dominicana. \u2013 La segunda edici\u00f3n de Marketing Unplugged: Human First ser\u00e1 celebrada el pr\u00f3ximo 22 de agosto, de 2:00 p. m. a 8:00 p. m., en las instalaciones de PYHEX. All\u00ed se reunir\u00e1n l\u00edderes empresariales, creativos, estrategas y tomadores de decisiones del ecosistema de marketing y comunicaci\u00f3n, con el objetivo de impulsar [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":39505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[4260,873,527,3077,4256,4259,4257,4258],"class_list":["post-39504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coctel","tag-auxilio","tag-ia","tag-inteligencia-artificial","tag-marca-personal","tag-marketing-unplugged","tag-pyhex","tag-tba-digital-marketing","tag-video-music-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercadeo con prop\u00f3sito - Con Sentido Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consentidosocial.com\/en\/2026\/08\/04\/mercadeo-con-proposito\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadeo con prop\u00f3sito - Con Sentido Social\" \/>\n<meta property=\"og:description\" content=\"Santo Domingo, Rep\u00fablica Dominicana. \u2013 La segunda edici\u00f3n de Marketing Unplugged: Human First ser\u00e1 celebrada el pr\u00f3ximo 22 de agosto, de 2:00 p. m. a 8:00 p. m., en las instalaciones de PYHEX. 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