{"id":41470,"date":"2026-11-12T12:27:35","date_gmt":"2026-11-12T16:27:35","guid":{"rendered":"https:\/\/consentidosocial.com\/?p=41470"},"modified":"2026-11-12T19:12:14","modified_gmt":"2026-11-12T23:12:14","slug":"barna-management-school-y-asodircom-firman-acuerdo","status":"publish","type":"post","link":"https:\/\/consentidosocial.com\/en\/2026\/11\/12\/barna-management-school-y-asodircom-firman-acuerdo\/","title":{"rendered":"Barna Management School and ASODIRCOM sign agreement"},"content":{"rendered":"<p><strong>Santo Domingo, National District, Dominican Republic.-<\/strong> Barna Management School y la Asociaci\u00f3n de Directores de Comunicaci\u00f3n de la Rep\u00fablica Dominicana (ASODIRCOM) firmaron un acuerdo interinstitucional orientado a fortalecer los v\u00ednculos entre la academia y el ejercicio profesional de la comunicaci\u00f3n estrat\u00e9gica.<\/p>\n<blockquote><p>La iniciativa contempla la participaci\u00f3n de profesionales de la comunicaci\u00f3n corporativa e institucional en paneles y espacios acad\u00e9micos, as\u00ed como el acceso a oportunidades de formaci\u00f3n y actualizaci\u00f3n para los miembros de la asociaci\u00f3n.<\/p><\/blockquote>\n<p>La alianza fue formalizada por Paulo Alves, rector de Barna Management School, y Gloria Zacar\u00edas, presidenta de ASODIRCOM, durante un encuentro celebrado en las instalaciones de la escuela de direcci\u00f3n.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p><span style=\"color: #333300;\"><em>\u201cEn un entorno de constante evoluci\u00f3n, la formaci\u00f3n y la actualizaci\u00f3n continua son esenciales para fortalecer el criterio estrat\u00e9gico y las competencias de los profesionales de la comunicaci\u00f3n. Esta alianza reafirma nuestro compromiso de promover espacios de aprendizaje e intercambio de buenas pr\u00e1cticas que contribuyan a su desarrollo y al fortalecimiento de nuestra profesi\u00f3n\u201d, expres\u00f3 Zacar\u00edas.<\/em><\/span><\/p>\n<figure id=\"attachment_41474\" aria-describedby=\"caption-attachment-41474\" style=\"width: 882px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41474\" src=\"http:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School.jpg\" alt=\"\" width=\"882\" height=\"588\" srcset=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School.jpg 882w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School-300x200.jpg 300w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School-768x512.jpg 768w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School-18x12.jpg 18w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School-696x464.jpg 696w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Gloria-Zacarias-Presidenta-de-ASODIRCOM-y-Gerente-de-Comunicacion-de-EGE-Haina-y-Pablo-Alves-rector-de-Barna-Management-School-630x420.jpg 630w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><figcaption id=\"caption-attachment-41474\" class=\"wp-caption-text\">Gloria Zacari\u0301as, Presidenta de ASODIRCOM y Gerente de Comunicacio\u0301n de EGE Haina y Pablo Alves, rector de Barna Management School.<\/figcaption><\/figure><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #000000;\">C<\/span><\/strong><\/span>omo parte del acuerdo, los miembros de ASODIRCOM tendr\u00e1n acceso a sesiones anuales de cortes\u00eda basada en la metodolog\u00eda del caso, que promueve el an\u00e1lisis de situaciones empresariales y el desarrollo del criterio directivo.<\/p>\n<p>Tras la firma del acuerdo, los asistentes participaron en una sesi\u00f3n acad\u00e9mica centrada en la toma de decisiones en escenarios de incertidumbre. A trav\u00e9s del an\u00e1lisis de un caso, reflexionaron sobre c\u00f3mo el criterio, el liderazgo y la capacidad de respuesta de los directivos marcan la diferencia en momentos decisivos.<\/p>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #333300;\">E<\/span><\/strong><\/span>l espacio fue moderado por Eduardo Rivadeneyra, profesor de Direcci\u00f3n de Personas y Director Acad\u00e9mico de Programas a la Medida de Barna, quien condujo el an\u00e1lisis de los retos que enfrentan los directivos al tomar decisiones en contextos de crisis.<\/p>\n<figure id=\"attachment_41473\" aria-describedby=\"caption-attachment-41473\" style=\"width: 998px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41473\" src=\"http:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad.png\" alt=\"\" width=\"998\" height=\"873\" srcset=\"https:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad.png 998w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad-300x262.png 300w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad-768x672.png 768w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad-14x12.png 14w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad-696x609.png 696w, https:\/\/consentidosocial.com\/wp-content\/uploads\/Parte-de-los-miembros-de-Asodircom-que-participaron-en-la-actividad-480x420.png 480w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><figcaption id=\"caption-attachment-41473\" class=\"wp-caption-text\">Parte de los miembros de Asodircom que participaron en la actividad.<\/figcaption><\/figure>\n<h4 style=\"text-align: center;\"><em>Esta alianza abre nuevas oportunidades para conectar la experiencia de los profesionales de la comunicaci\u00f3n con la formaci\u00f3n directiva, fomentar el intercambio de conocimientos y contribuir al desarrollo de competencias estrat\u00e9gicas que respondan a las necesidades actuales de las organizaciones.<\/em><\/h4>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\"><strong>BARNA<\/strong><\/span><\/p>\n<blockquote>\n<blockquote class=\"td_quote_box td_box_center\">\n<h5><span style=\"color: #800000;\">Fundada en 1999, BARNA es una instituci\u00f3n de Educaci\u00f3n Superior especializada en la formaci\u00f3n de l\u00edderes con visi\u00f3n integral y humanista.\u00a0 Con programas orientados a la direcci\u00f3n de empresas y la gesti\u00f3n estrat\u00e9gica, Barna ha sido pionera en la transformaci\u00f3n del pensamiento directivo p\u00fablico y privado en la Rep\u00fablica Dominicana.<\/span><\/h5>\n<p>&nbsp;<\/p><\/blockquote>\n<\/blockquote>\n<p><span class=\"td_btn td_btn_md td_shadow_btn\"><strong>ASODIRCOM<\/strong><\/span><\/p>\n<blockquote><p>la Asociaci\u00f3n Profesional de Directores de Comunicaci\u00f3n de Rep\u00fablica Dominicana (ASODIRCOM) es una entidad que agrupa a profesionales de la comunicaci\u00f3n corporativa, asuntos corporativos, relaciones institucionales y gesti\u00f3n de reputaci\u00f3n del pa\u00eds.<\/p><\/blockquote>\n<p><span class=\"dropcap dropcap2\"><strong><span style=\"color: #333300;\">N<\/span><\/strong><\/span>aci\u00f3 en 2016 con el prop\u00f3sito de fortalecer el ejercicio estrat\u00e9gico de la comunicaci\u00f3n, promoviendo el desarrollo profesional, el intercambio de conocimientos, la formaci\u00f3n continua y la adopci\u00f3n de buenas pr\u00e1cticas que contribuyan a organizaciones m\u00e1s transparentes, sostenibles y conectadas con la sociedad.<\/p>\n<p>La junta directiva actual est\u00e1 integrada por Gloria Zacar\u00edas, presidenta de Asodircom y gerente de comunicaciones de EGE Haina; Alicia Puello, vicepresidenta primera, en representaci\u00f3n del Banco BHD; Adri\u00e1n Cordero, vicepresidente internacional y profesor de la Universidad de Navarra; Pamela Rodr\u00edguez, de Banreservas, secretaria; y Onoris Metz, docente, como tesorera.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>Asimismo, son vocales Amalia Vega, de Centro Cuesta Nacional (CCN); Arlina Pe\u00f1a, de DP World Dominicana; Esteban Mart\u00ednez-Murga, de Banco Popular Dominicano; Elena Crespo, consultora; Helena S\u00e1enz, de VISA; Ivanna Read, de Asociaci\u00f3n Popular de Ahorros y Pr\u00e9stamos (APAP); Jonathan Abreu, de Banco Central de la Rep\u00fablica Dominicana; y Mar\u00eda Luisa Asilis, de Centro Le\u00f3n. M\u00e1s informaci\u00f3n: <a href=\"https:\/\/www.asodircom.net\/\">https:\/\/www.asodircom.net\/<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Barna Management School y la Asociaci\u00f3n de Directores de Comunicaci\u00f3n de la Rep\u00fablica Dominicana (ASODIRCOM) suscribieron un acuerdo interinstitucional con el prop\u00f3sito de fortalecer la formaci\u00f3n estrat\u00e9gica, el intercambio de conocimientos y las competencias directivas de los profesionales de la comunicaci\u00f3n.   <\/p>","protected":false},"author":213,"featured_media":41471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,12],"tags":[757,3639,4244,6249,1900,5854,6247,3649,6248],"class_list":["post-41470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-enfocados","tag-acuerdo","tag-asodircom","tag-barna-management-school","tag-comunicacion-corporat","tag-comunicacion-estrategica","tag-dircom","tag-formacion-directiva","tag-gloria-zacarias","tag-paulo-alves"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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