Santo Domingo, Dominican Republic.- “National Origin” is the name of the new platform from Supermercados Nacional, with which they intend to highlight the values and principles on which the brand was founded.
Through this initiative they also reaffirm the shopping experience offered by the quality and variety of their products and innovation with which they have achieved the continuous loyalty of their customers.
“"ANDThis new platform highlights the fact that every story has an origin, which makes us who we are today, because where we come from shapes where we are going. "National Origin" represents an evolution of the Supermercados Nacional brand, based on our culture and the values that have characterized us for more than 85 years.
This is how José Miguel González Cuadra, CEO of Centro Cuesta Nacional, expressed himself in statements contained in an information note received by the Con Sentido Social newsroom.
The businessman explained that all of this has been accompanied by an evolution of the logo, with symbols, colors and shapes that have accompanied them throughout this time, adapted to a simple and modern format, but always linked to the roots from where they started.
The renovation of Supermercados Nacional will unfold in several stages over time. The brand has begun by highlighting the importance of Supermercados Nacional's origins and the stories behind its employees, followed by the launch of a new product portfolio supporting national production. These products are characterized by the quality that defines the brand, achieved through highly skilled manufacturing processes.
SHe noted that more than two thousand employees across 14 stores support one of the main pillars of Origen Nacional. These men and women, with their commitment and dedication, strive every day to provide the best service to their customers, a fact that has become part of the brand's culture and a key differentiator. The project tells dozens of stories that will allow the public to get to know the people who, for eight decades, have made it all possible. Stories of development and growth that each one represents.
“Supermercados Nacional is one of the most prominent brands in the Dominican market, known for providing a memorable shopping experience. Through Origen Nacional, we want to continue revitalizing the brand, focusing on constant innovation and showcasing everything behind our products, suppliers, and people, making them part of the story they are also a part of,” commented Madelyn Martínez, Marketing Director of Centro Cuesta Nacional.
