Santo Domingo, Dominican Republic. – Presenting various pieces for media and the digital ecosystem, Qik Banco Digital Dominicano, SA – Banco Múltiple, presented its launch advertising campaign called “Easier, Possible”.
Qik is the new banking subsidiary of Grupo Popular and the country's first neobank, according to an information note sent to Con Sentido Social.
LThe campaign presents the concept of the “Qik-Verse”, a universe full of alternatives, in which “qikers” or bank users discover more benefits with lower costs to manage their finances and grow, the note explains.
«"The campaign materials highlight the ease with which the bank allows its customers to access financial products from their cell phones, at any time, without having to visit a branch or complete physical paperwork.".
Qik bases its proposal on a very visual approach adapted to the language of new generations of customers who want a 100% digital experience.
RThe press release states that since its launch on November 15 of last year, Qik has a credit card "with unique benefits and a transactional savings account with zero fees, no opening charges, with a preferential rate of 4%, the highest in the market with no minimum balance.".
The bank operates exclusively through an app, so those interested in joining this neobank should visit www.qik.com.do and register to become customers.
